About the Book

The next level. Many progressive entrepreneurs, business owners, CEOs, and executives want their businesses to go, but what does it truly take to get and stay there?

“I want to grow from $2M to $20M in two years.”

“I want to expand from one store to five stores in six months.”

“How do I improve my chances of obtaining funding?”

“I’m losing money. How do I turn my business around?"

• For some, getting to the next level means turning their businesses around to get out of a period of losing money or stagnation (“Famine”).

• For others, getting to the next level means further accelerating the growth of an already growing business (“Feast”), whether transitioning from incremental growth, “bootstrapping” mode, or for an already fast growing company.

• Both of these scenarios, however, require a shift in how your business is done to not only get you there, but take your organization there sustainably and profitably.

The optimal way to get to the next level is through the development and implementation of a fully developed growth strategy (not just sales here and there), a linked plan, and focused execution –

THE FUNDAMENTALS.

• Doing this will help you, as a small to midsize business (SMB) owner, CEO, executive, and entrepreneur
  achieve success faster and more profitably than you could on your own.

• When seeking to get to the next level, it is important to understand how to overcome common pitfalls that many businesses unfortunately experience over time.

• According to the Small Business Administration (SBA), "About half of all new establishments survive five years or more, and about one third survive 10 years or more...Survival rates have changed little over time.."

• Based on this statistic, the reason that many businesses fail or don't succeed over the long term is not due to the economy.

The absence of sustainability of success and hard times often reveal a lack of anchor to weather the storms, or a proper foundation.

• How can you make sure that you and your business gets to the next level and are not part of this dismal statistic?

How can you increase your probability of being the 1/3 that make it?

• The answer lies in the proper development and execution of the right growth strategy and plan tailored for your organization.

So why don't all companies have this?

• Unfortunately, many entrepreneurs, small to midsize business owners, and CEOs don’t know what a growth strategy is and those that do, are prevented from doing a good job of developing and executing one because they:
• 1) don’t know how to develop one,
• 2) don’t have time,
• 3) don’t have the right tools in place,
• 4) don’t have the expertise in-house, or
• 5) don’t have the luxury to hire those that can help them.

It can be difficult to both run and strategically grow a business at the same time.

• Large companies understand this principle.

• Behind the scenes, they hire expensive consultants who help them in these areas.

• As a result, most of them will survive and thrive not only during times of prosperity, but through financial and economic turmoil as well, while many small to middle market companies will not.

• How to Grow & Expand Your Business in Times of Feast or Famine, addresses the current need for the SMB segment,
  by helping you unlock the secrets and mystery of what global consulting firms offer in terms of growth strategy and
  how you can apply it to your business to achieve top line profitable growth using a step by step approach that
• removes the complexity,
• “cuts through the fluff”, and
• is simple and easy to implement and understand

• Regardless of your current business situation or the economic climate.
  

Reader Testimonials

"How to Grow & Expand Your Business in Times of Feast or Famine was very easy to read, and flowed smoothly.

It took an incredibly complex process and broke it down for me, as the reader! I believe it would be really good for those business owners who have reached a plateau and need some helping breaking out. I would recommend this book for sure".

Mark A. Griffin

President and Founder

In His Name HR, LLC