RADIO PROGRAM
ACCELERATING YOUR BUSINESS™
Accelerating Your Business™ was a call-in radio program created and hosted by Michelle Diamond of Elevate Diamond Strategy
to educate and provide CEOs, business owners, aspiring business owners, and executives
with an opportunity to ask business questions from an unbiased, growth strategy and execution expert.
The following are selected replays of Accelerating Your Business™ programs.
The topics covered and the callers' questions are still relevant today, as business fundamentals never change.
KEY TOPICS DISCUSSED:
ADDRESSING ISSUES HEAD ON...ACCELERATED, EXPONENTIAL GROWTH...BREAK FREE FROM PAST THINKING...BREAKING THROUGH STAGNATION...BUSINESS EXIT PREPARATION...CHANGING CUSTOMER NEEDS...CHOOSING THE RIGHT LOCATION...DIFFERENTIATION...
DIVERSIFYING CLIENT BASE...GETTING TO THE NEXT LEVEL...GROWING YOUR COMPANY.....GROWTH PLANS (PLANNING)...GUT EMOTION...IDENTIFY, TARGET, & SEGMENT CUSTOMERS...MANAGE RAPID GROWTH...MANAGING EMOTIONS...NEW COMPETITORS...OPTIMIZING EMPLOYEE MORALE DURING CHANGE...PARTNERING...POLICIES & PROCEDURES FOR GROWTH...RAISING MONEY...REVERSE LOSING MONEY...RIGHT FOUNDATION FOR GROWTH...WHERE TO INVEST...WHERE SHOULD YOU PLAY? IN WHAT ORDER? HOW?
KEY TOPICS DISCUSSED:
ADAPTING...ADDRESS KEY ISSUES HEAD ON (VS IGNORING THEM)...ALLIANCES...BUYING BEHAVIOR...CHANGING CUSTOMER DEMOGRAPHICS...COMMUNICATIONS...
COMPETITIVE ADVANTAGE...CUSTOMER FEEDBACK...CUSTOMER NEEDS...DETERMINE GOALS...DIRECT COMPETITORS...EMERGING COMPETITORS...FOCUS ON GOALS...HABITS OF SUCCESSFUL COMPANIES...IDENTIFYING COMPETITORS...INDIRECT COMPETITORS...INNOVATION...INTERNAL & EXTERNAL FOCUS (BALANCE)...NEW BUSINESS...MARKETING...MESSAGING...
PARTNERSHIPS...PIVOTING...PROACTIVITY VS. REACTIVITY...PRODUCTIVITY IMPACT (EXTERNAL FACTORS)...SHIFT TO ONLINE...SHIFTING...TARGET AUDIENCE...TESTING A CONCEPT BEFORE LAUNCHING FULL SCALE...TURNAROUND...UNDERSTANDING COMPETITORS...WELL KNOWN BUSINESS FAILURE LEARNINGS...WHAT TO DO DURING 'DOWNTIME'
KEY TOPICS DISCUSSED:
ACQUIRING NEW CUSTOMERS...CORE BUSINESS...CUSTOMER COMPOSITION (WHO, WHAT, WHERE, WHEN, WHY, & HOW)...CUSTOMER FEEDBACK...CUSTOMER SEGMENTATION...CUSTOMER SOURCES...DIRECT ...EXPAND...HOW MANY?...IDENTIFYING, UNDERSTANDING, & SEGMENTING YOUR CUSTOMERS...MANAGING CAPITAL...MARKETING EFFORTS...MERGE?...MONITORING THE RIGHT METRICS...OPERATIONS...PROCESSES...
REFERRALS...TRANSITIONING TO DIFFERENT BUSINESS MODELS...WHERE TO FOCUS...WHERE TO PLAY
KEY TOPICS DISCUSSED:
BENCH MARKING...COST METRICS EVERY BUSINESS OWNER SHOULD KNOW...CUSTOMER ACQUISITION COST...DIRECT...EMPLOYEE PRODUCTIVITY...FIXED...IMPORTANCE OF KNOWING & MONITORING KEY METRICS FOR YOUR BUSINESS...INDIRECT...KEY METRIC CREATION-INDUSTRY, SPECIFIC...PRICE...PROFITABILITY BY SEGMENT...QUANTITY... REVENUE...SALES...SEGMENTATION (CUSTOMER, GEOGRAPHY, OTHER)...SUPPLIER/ VENDOR RELATIONSHIP METRICS...TECHNOLOGY...VARIABLE
KEY TOPICS DISCUSSED:
ADDING VALUE...BENCH MARKING...BREAK-EVEN...FRANCHISE OWNERS...LOW COST...MARKET PRICING...PRICE...PRICING...PREMIUM...
QUANTITY...REALIZED NEED...REVENUE...UNREALIZED NEED...VALUE PROPOSITION
KEY TOPICS DISCUSSED:
BOARDS OF DIRECTORS...CHARTER SCHOOL OPERATOR - EXPANSION...CAPACITY...COURSE ADJUSTMENTS...CUSTOMER ACQUISITION COST...DEMAND...INFRASTRUCTURE...
INVESTORS...OPPORTUNITY COSTS...QUANTITY...SEASONALITY VS. NEW AND ONGOING TRENDS...STAGNATION...STRONG VALUE PROPOSITION...TIME...TRENDS
