The following are selected case studies of roles, engagements, and initiatives performed by
Michelle Diamond of Elevate Diamond Strategy.
MARKET IDENTIFICATION, ENTRY, PRODUCT REDESIGN, G-T-M
GROWTH GOAL: $2M - $20M IN TWO YEARS
Early Stage Venture-Backed Software Technology Company sought to grow from $2M to $20M in two years. Michelle of Elevate Diamond Strategy developed and executed new market entry and go-to-market strategies, co-led product formulation and design, devised sales force strategy and scripts, and led marketing messaging and positioning, helping the Company successfully enter two new markets/verticals (pharmaceutical and electronics distribution industries - $95B and $196B, respectively).
BUSINESS EXPANSION STRATEGY & COMPETITIVE INTELLIGENCE STUDY
GROWTH GOALS: $10M - $100M IN TWO YEARS
Designed benchmarking tool, internal infrastructure growth plan, and competitive analysis study for growth stage software technology company seeking to go public and grow from $10M to $100M in two years.
ASSESSMENT, OPERATIONS IMPROVEMENT, CONSOLIDATION, TURNAROUND, RESTRUCTURING
SAVED $2.5M ON A $20M BUSINESS IN SIX MONTHS
The Board of Directors and C-Suite of a Fortune 100 Company did not know what to do with a 100+ employee, $20M in-house printing and distribution businesse that was experiencing stagnant growth. Michelle Diamond, now of Elevate Diamond Strategy, was brought in to oversee, evaluate,and make a recommendation on the business. Recommendation and implementation resulted in $2.5M in cost savings (12.5%) in six months.
BUILT COMPETITIVE INTELLIGENCE FUNCTION IN-HOUSE
OFFENSIVE & DEFENSIVE STRATEGIES - EXISTING, EMERGING, DIRECT, & INDIRECT COMPETITORS-
Developed and led market and competitive intelligence (CI) initiatives to provide the Board of Directors, C-Suite, Division senior management, and sales force with strategic information to help drive business improvements, product development, and achieve sales of over $300M.
INTERIM EXECUTIVE - FORTUNE 100 COMPANY
Served as interim head of Process and Projects group in Corporate Finance area of Fortune 100 energy company. In four months, led staff and 20+ projects including pre-merger planning, five-year strategic planning process (70+ managers), annual offsite meeting, and management committee reports for Board of Directors, Senior Management Team, and Division Presidents.
NEW MARKET ENTRY & GO-TO-MARKET STRATEGIES, BREAKING THROUGH STAGNATION, TURNAROUND
ADDED $300M IN LONG TERM REVENUE
Business Unit of Fortune 1000 Chemical Company was experiencing stagnant growth and was looking for new ways to maximize revenue and expand (through new markets and existing businesses). Michelle Diamond of Elevate Diamond Strategy helped Company to solve problem of stagnant growth by developing a stealth market entry strategy and roadmap to help Unit enter a new market and add $25M in short term revenue, and up to $300M in long term.
GLOBAL COMPETITOR LANDSCAPE STRATEGY & ANALYSIS
PATENT EXPIRATION-GLOBAL COMPETITIVE STRATEGY
$800M Middle Market Global Medical Device Technology Company was experiencing increased competitive threats as a key patent was expiring.
Client needed not only a better understanding of who their competitors were, but how to beat them.
Michelle Diamond of now, Elevate Diamond Strategy, created a comprehensive global competitive landscape (identifying over 100+ new competitors), and provided Company with a five-fold strategy on not only how to defend, but win against all of their competitors, including those who were emerging.
CEO/ Business Owner Advisory & Executive Coaching
ADVISORY & COACHING ON BUSINESS DIRECTION & MARKETING APPROACH
CEO of a Small Human Resources Consulting Firm needed an unbiased “second set of eyes” to help him bounce off ideas regarding his overall company growth strategy.
Michelle Diamond, of now Elevate Diamond Strategy, provided strategic insights and recommendations in regards to his company’s business expansion, branding, sales, marketing, and operations strategy in order to get his Company to the next level.
