COMPETITIVE ANALYSIS
COMPETITIVE INTELLIGENCE & ANALYSIS
Identify and devise strategies to win against competitors whether they are emerging, direct, or indirect to both achieve and sustain a competitive advantage. Solutions range from competitive assessment and landscape analysis, to building a competitive intelligence function in-house to position your company to 'get in the minds of your competitors', so you can anticipate their moves before they make them.
- Competitive Assessments & Intelligence
- Competitive Intelligence In-House
- Competitor Gap Analysis
- Competitor Landscape Analysis
- Competitor Strategies
( Fight Off and Win Against Competitive Threats )
"Michelle not only identified our competitive landscape of both existing and emerging competitors, but helped us 'get into the minds of our competitors' so that we knew how to anticipate and position against them. She also set up a dedicated area and process that could be used going forward to serve all functional areas and make Competitive Intelligence an integral part of our Division and Company as a whole.”
Mike Israelite
Former Vice President, CIGNA Corporation
"Do you know who are your competitors, what they are doing, and how to win against them?"
CASE STUDY
BUILDING COMPETITIVE INTELLIGENCE FUNCTION
IN-HOUSE (FORTUNE 100)
OFFENSIVE & DEFENSIVE STRATEGIES - EXISTING, EMERGING, DIRECT, & INDIRECT COMPETITORS
Developed and led market and competitive intelligence (CI) initiatives to provide the Board of Directors, C-Suite, Division senior management, and sales force with strategic information to help drive business improvements, product development, and achieve sales of over $300M.
CASE STUDY
GLOBAL COMPETITOR LANDSCAPE STRATEGY &
ANALYSIS (MIDDLE MARKET COMPANY)
PATENT EXPIRATION-GLOBAL COMPETITIVE STRATEGY
$800M Middle Market Global Medical Device Technology Company was experiencing increased competitive threats as a key patent was expiring.
Company needed not only a better understanding of who their competitors were, but how to beat them.
Michelle Diamond of now, Elevate Diamond Strategy, created a comprehensive global competitive landscape (identifying over 100+ new competitors), and provided Company with a five-fold strategy on not only how to defend, but win against all of their competitors, including those who were emerging.
CASE STUDY
BUSINESS EXPANSION, COMPETITIVE INTELLIGENCE
(GROWTH STAGE, PRE-IPO)
GROWTH GOALS: $10M - $100M IN TWO YEARS
Designed benchmarking tool, completed a competitive analysis study, and built an internal infrastructure growth plan to enable proper scaling, for a growth stage software technology company seeking to go public (pre-IPO) and grow from $10M to $100M in two years.
